Mission and Values

Our Mission
At Liberty, we are committed to securing financial independence and building a better future for our clients through home equity solutions.

Our Values
Our values are the foundations of our company. They drive our business decisions, guide our activities, and focus our resources.  Our values differentiate us as a company and our passion for delivering these values helps us succeed in meeting our client’s needs.

Integrity Comes First-Every Decision and Every Day. We hold ourselves accountable to the highest standards of ethics and strive to always do the right thing for our clients, partners, and employees. You can count on us to be honest, fair, consistent, and transparent.

Personal Care
We Put People First. We provide individualized attention, personal care, and strive to meet the needs of our clients every time. We treat our clients with respect and go above and beyond to deliver on our promises. Throughout our history, providing exceptional customer service has been our #1 priority which is why our company has earned an A+ Rating from the Better Business Bureau (BBB) every year since the rating system was established. We deliver what we promise and add value that goes beyond what is expected.

We are Experts in Senior Solutions. We focus exclusively on the senior segment and have in-depth expertise and understanding of their needs.  We deliver specialized education, lending products, and resource support our clients and employees need to build a better future.

Learn How Our People Put Our Mission into Action

Awards & Recognition

2012 – Genworth Finalist SWEL Award (Sacramento Workplace Excellence Award) (Sac Bee) – Runner up Medium Company

2011 – Genworth Finalist SWEL Award (Sacramento Workplace Excellence Award) (Sac Bee)

2009 – Sacramento Bee Business Journal A+ Employers Award

2008 – Sacramento Bee Business Journal A+ Employers Award

2007 – Sacramento Business Journal’s Fastest Growing Companies award – Finished #2  with revenue growth of 745% (2004 – 2006)

2007 – Fastest growing company Sacramento Bee Business Journal

2006 – Sacramento Bee Business Journal A+ Employers Award